Company culture is an essential part of every business. 88% of job seekers cite company culture as a key decision factor for their new workplace. But how can leaders measure company culture and what workplace culture metrics are useful to track?
In this guide, we take a closer look at what metrics are important and how to measure culture in the work environment.
Useful Workplace Culture Metrics To Track
There are a number of specific business metrics that can tell you more about your workplace culture. Here are the key metrics that you need to measure in order to find out how your work environment culture is evolving.
Organizations that have a strong communication culture give their employees the freedom to communicate their ideas and suggestions to leadership teams.
Effective communication is essential to exchange thoughts and information to run the day-to-day operations of a business. Review your current communication channels and how effective they are for everyone.
You need to get an insight into how information is sent, received and understood across the business.
In addition to strong communication, staff members need to collaborate efficiently to keep the business running and create a healthy work environment. It is essential to get an understanding of collaboration methods through employee feedback.
Make sure that you review collaboration within teams but also between individual teams and departments.
A business has to continually review its processes, services and products. Innovation is an integral part of growth and success. This also applies to company culture.
In an innovative organization, employees can share their creativity, individual perspectives and ideas throughout the organization and the leadership team are open to new concepts.
As part of physical and mental health, your employees’ wellbeing is vital to a productive workforce. Healthy staff members aren’t just happier and more motivated but they will also hand this positivity to other teams and departments.
Plus, a good wellness program within an organization can reduce absenteeism significantly.
Employees should have a solid understanding of goals and targets within their role. Their success should be measured and recognized.
While appropriate rewards can improve workplace culture (see also “Why You Should Put Culture First?“), it needs the right rewards at the right time to make staff members feel appreciated.
Similar to innovation, a business needs to be agile in order to respond to changes within the industry and its marketplace.
While leadership teams may feel that their company adapts well to external and internal changes, other employees may experience the effects of change differently. It is essential to track the ability for adapting to change across the entire organization.
Your office doesn’t need to be themed or trendy to create a happy and healthy work environment. It is important for a workplace to provide all the tools and essentials employees need to feel comfortable and productive.
These could be big changes, such as creating an open-plan office to facilitate better communication. Alternatively, even smaller changes, like temperature adjustments in the office, can make a big difference in comfort levels.
In order to find out what your work environment needs to become a productive space, just focus on employee feedback.
Everyone who works within an organization has certain responsibilities which means that they are accountable for their actions and results.
Although this culture metric looks like it may just apply to individuals, you can also use it to measure your workplace culture across the entire organization. Employees likely want to talk about their experiences and provide feedback on any problems.
Every employee in a company should have a good support network with their peers and their line manager.
Take a closer look at what makes up group and individual support levels in your workplace and you’ll be able to identify important engagement trends.
Alignment Of Values Across The Business
Every staff member should understand the company values and their workplace mission statement. Make sure that everyone is reminded of the mission and values regularly and ensure that employees also live these values.
This process begins as early as during the recruitment process and it should continue with onboarding. Business leaders should ensure that the values are obvious even during busy growth periods.
How To Measure Company Culture?
Once you have the workplace culture metrics that you want to track, you can start measuring these metrics continually. This gives you a better insight into how your culture impacts employees and what changes you need to implement to shape your culture.
The best way to measure your company culture with specific metrics is through an easy three-step process.
Step 1: Ask
The first step in order to get a good understanding of your current company culture is by simply asking your employees the right questions. You can ask staff members about common behaviors that impact them directly.
This could be how decisions are made or how you communicate within the organization. It is important that your questions focus directly on your employees’ perception of how work is completed.
The easiest way to get employee feedback is through surveys. You can do this by sending out digital employee surveys which makes it straightforward to analyze the results later.
Step 2: Analyze
Once you have collected all your data, it is time to analyze the results. You may spot certain trends or unusual behaviors that you hadn’t expected. It is important to make a note of anything that stands out as a pattern or unusual behavior.
Step 3: Act
Now that you have a good understanding of the feedback results, you can take specific actions. Make sure that you communicate with your employees about your next steps and why you want to change certain things within the company.
Measuring useful workplace culture metrics is essential to get a better insight into the current state of your company culture and what to improve. The above metrics can vary depending on your business but they all contribute to a productive and engaged workforce.